mohammadreza ghanbari; mohammadmahdi badami; mahdi bagheri ashena
Volume 1, Issue 1 , March 2020, , Pages 131-149
Abstract
Today, cultural diplomacy is one of the most effective tools that governments use in their foreign affairs to achieve their goals. Proper and intelligent use of public diplomacy will ...
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Today, cultural diplomacy is one of the most effective tools that governments use in their foreign affairs to achieve their goals. Proper and intelligent use of public diplomacy will increase the soft power of countries. Today, soft power is considered so effective that it is said that sometimes the influence of a media is greater than the power of an army. Uzbekistan, as a country in the heart of Central Asia and known as the cultural center of the region, has historical and cultural roots with the Islamic Republic of Iran. This article seeks to answer the question of how the Islamic Republic of Iran can use its cultural and historical potential in Uzbekistan. Our assumption is that the Islamic Republic of Iran, by utilizing its cultural capacities, Persian language, common background of civilization, can create a positive image of itself and increase its soft power in this country.
